jQuery.fn.liScroll = function(settings) {
	settings = jQuery.extend({
		travelocity: 0.05
	}, settings);		
		
	return this.each(function(){
		var $strip = jQuery(this);
		$strip.addClass("newsticker")
		var stripWidth = 0;
		var $mask = $strip.wrap("<div class='mask'></div>");
		var $tickercontainer = $strip.parent().wrap("<div class='tickercontainer'></div>");								
		var containerWidth = $strip.parent().parent().width();	//a.k.a. 'mask' width 	
		
		$strip.find("li").each(function(i){
			stripWidth += jQuery(this, i).width();
		});
		
		$strip.width(stripWidth);			
		var defTiming = stripWidth/settings.travelocity;
		var totalTravel = stripWidth+containerWidth;								
		
		function scrollnews(spazio, tempo){
			$strip.animate({left: '-='+ spazio}, tempo, "linear", function(){$strip.css("left", containerWidth); scrollnews(totalTravel, defTiming);});
		}
		
			scrollnews(totalTravel, defTiming);				
			$strip.hover(function(){
			jQuery(this).stop();
		},
		
		function(){
			var offset = jQuery(this).offset();
			var residualSpace = offset.left + stripWidth;
			var residualTime = residualSpace/settings.travelocity;
			scrollnews(residualSpace, residualTime);
		});			
	});	
};